Rich content that is presented in a proper manner has a direct and undeniable link to the success or failure of a website on the Internet. Search engines have started penalizing websites that do not provide good and rich content for their category pages. And if you don’t want your page to be punished, you must ensure that it attracts the attention of search engines through rich and unique content.
When it comes to effective SEO, keyword stuffing will never work anymore. This strategy was used by most people who are new to online business. They stuffed keywords on their product pages, meta descriptions, headers, titles, and alt tags. They did this to make their pages look impressive, but this was a big mistake. You see, search engines nowadays are smarter than you think they are.
They noticed the fact that if you stuff keywords on your page title, header, alt tag, and meta description, then there will be less links pointing back to your page. It’s like asking an expert photographer to paste his images all over the place. This will not get you anywhere. If you want better results for your online business, then you need to provide your users with a rich and unique content. Here are some of the ways to do just that.
Start Including Keyword Rich Content: The very first thing you need to do in order to achieve effective and successful search engine optimization is to make sure that you have a good and high quality collection of keyword rich articles. Make sure that your category pages, blog posts, and product pages have a complete and thorough set of keywords. This is how you can optimize your site for both SEO and Google PageRank.
Be More descriptive: Instead of stuffing keywords all over your category pages and blog posts, be more descriptive about each individual item. Include a brief description, along with a link that takes readers to its specific page. This will not only help the search engine spider to locate the information you have included in your website, but it will also make your site more unique and user friendly.
Include Meta Descriptions: The next thing you need to do in order to improve your website’s search engine rankings and your conversion rates is to create a complete set of meta descriptions for your web pages. Meta Description is a small paragraph or two that appears at the end of each web page. If there is a photo included in the web page title, then include a resource box with a link to your product pages.
Include Keyword Rich Text: You need to think long and hard about the way you write your blog posts and other content. If your content is all about marketing or promoting products, then you need to make sure that you have rich content by including a series of keywords in each sentence. In addition to the keywords, make sure that the rest of the sentence is either “its” or “there” and nothing else.
Link Building: Last, but certainly not least, you need to build links. Search engines are currently looking for sites with lots of links pointing to them. They love sites that are linking back to them, and they love articles with links. When writing articles, consider including links to your site or product pages in your article body, and in your resource box. You can also use a link wheel, which is like a search engine that shows you the most popular links on a particular topic. This is very effective at increasing the amount of rich content you have on your site.